Restaurant Thrives by Teaming up with NonProfit
An organization’s ability to turn on a dime and creatively adapt to changes in circumstances is critical these days. A New Jersey nonprofit called Be Awesome to Somebody demonstrated this during the COVID-19 pandemic.
The organization, which usually supports international humanitarian work, teamed up with a local boutique ramen restaurant to support first responders and health care workers. They launched two temporary, nonprofit pop-ups selling takeout, delivery pizza and Thai rotisserie chicken at discounted prices. (Ramen, it seems, isn’t a great candidate for portable meals.)
Customers can add a contribution to their bill to pay for a half-price donated meal for first responders or someone in need. Profits are used to provide more meals. The project also has allowed the restaurant to bring back some employees who had been laid off when it closed.
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