The blockchain is a term used to broadly describe the cryptographic technology that underpins several applications, the most widely known of which is Bitcoin and other similar cryptocurrencies. Even though it is the largest current application, a survey conducted on behalf of the American Institute of Certified Public Accountants (AICPA) in 2018 found that 48% of American adults were not familiar with Bitcoin, Ethereum, or Litecoin, three cryptocurrencies among those with the largest market capitalizations. The largest of these, Bitcoin, currently sits at a market capitalization of approximately 355 billion dollars as this article was being written. If half of adults are unfamiliar with this largest application, it is safe to assume that even fewer know about other ways the technology could be used – including for some of the largest industries in Western Massachusetts.